Narrow search
Showing 141 - 150 of 261
Cover Image
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Cover Image
Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
Cover Image
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana> - 2017
Persistent link: https://www.econbiz.de/10011799637
Cover Image
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence; Eisend, Martin - In: Journal of advertising research 58 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Cover Image
Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac - 2018
Persistent link: https://www.econbiz.de/10011885009
Cover Image
Bridging the gap between advertising academia and practice
Christodoulides, George (ed.); Stathopoulou, Anastasia (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011515220
Cover Image
Power to consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - ICORIA <16., 2017, Gent> - 2018
Persistent link: https://www.econbiz.de/10011917424
Cover Image
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Eisend, Martin; Kuß, Alfred - 2019
Persistent link: https://www.econbiz.de/10011971202
Cover Image
Assessing the enduring impact of influential papers
Eisend, Martin; Lehmannm, Donald R. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 115-129
Persistent link: https://www.econbiz.de/10011444040
Cover Image
Online-Marktforschung als E-Service
Lütters, Holger; Eisend, Martin; Schuchert-Güler, Pakize - In: Electronic Services, (pp. 613-638). 2002
Persistent link: https://www.econbiz.de/10001652843