Purpose - This paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect...

Konzeptionelle Grundlagen -- Forschungsdesign -- Koordinationsmechanismen des Wissenstransfers -- Wissensakkumulation durch Wissenstransfer -- Implikationen und Gestaltungsempfehlungen -- Fazit und Ausblick.