Various COVID-19 vaccines are available across the world. However, short phases of clinical trials for emergency use and myriad rumors about and misinformation on vaccines spread through different media sources, induce confusion and trigger vaccine hesitancy behavior. Although clinical trials...

During last years, the concept of integrated marketing communications (IMC) and it’s elements are being discussed as it has been discussed whole around the world among the communication practitioners and academicians. In the related literature about the IMC, subjects like, the differences...

While sales promotion has been around for a long time, its role and importance in marketing communications programs have increased in recent years. A number of factors have led to the increase in sales promotion. Among them are the growing power of retailers, declining brand loyalty,...