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Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk - In: Journal of business research : JBR 130 (2021), pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
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Impact of the perceived threat of COVID-19 on variety-seeking
Kim, Jungkeun - In: Australasian marketing journal 28 (2020) 3, pp. 108-116
Persistent link: https://www.econbiz.de/10012599966
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The 1/N rule revisited : heterogeneity in the naïve diversification bias
Fernandes, Daniel - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 310-313
Persistent link: https://www.econbiz.de/10009779951
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The effect of category label specificity on consumer choice
Kim, Hee-Jin; Yoon, Song-oh - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 765-777
Persistent link: https://www.econbiz.de/10011614761
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How virtual reality affects consumer choice
Meißner, Martin; Pfeiffer, Jella; Peukert, Christian; … - In: Journal of business research : JBR 117 (2020), pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
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Different or similar choices : the effect of decision framing on variety seeking in travel bundle packages
Kim, Jungkeun; Kim, Peter Beomcheol; Kim, Jae-Eun - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10011915341
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Accounting for the impact of variety-seeking : theory and application to HSR-air intermodality in China
Song, Fangqing; Hess, Stephanie; Dekker, Thijs - In: Journal of air transport management 69 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011865566
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The effect of spicy gustatory sensations on variety-seeking
Mukherjee, Sayantani; Kramer, Thomas; Kulow, Katina - In: Psychology & marketing 34 (2017) 8, pp. 786-794
Persistent link: https://www.econbiz.de/10011738086
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The moderating effect of consumer dynamics and prior experience on brand extension evaluation
Park, Ji-Yeon; Jeong, Yun-Hee - In: Journal of international trade & commerce 12 (2016) 6, pp. 89-104
Persistent link: https://www.econbiz.de/10011796844
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Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo; Chinje-Bodiong, Nathalie B.; Nyagadza, … - In: African journal of business and economic research : AJBER 18 (2023) 4, pp. 235-250
Persistent link: https://www.econbiz.de/10014574273