This paper examines two alternative views-universal and contingency- of the knowledge acquisition and innovation … relationship in Vietnamese firms. Results from a survey of 130 companies show that knowledge acquisition has a positive effect on … innovation. In addition, this study showed that in terms of direct effects on innovation results, the personalization strategy …

conforming to industry norms and different by implementing innovation, leading to high performance. The primary rationale is that … innovation. It also suggests that firms in the industry with high volatility have difficulties in managing optimal … distinctiveness of strategic conformity with innovation. …