The purpose of this paper is to explore the issue of sustainability, as it is practised by firms operating within developing economy contexts. It defines sustainable strategic corporate social responsibility (CSR) and proposes a framework that outlines the stages involved in the proficient...

chapter 1 Setting the stage -- chapter 2 Sustainable business embedded in history and heritage -- chapter 3 Values-based service -- chapter 4 Values-based service experience -- chapter 5 Values-based service brands and marketing communication -- chapter 6 Values-based service leadership --...