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Expression modalities : how speaking versus writing shapes word of mouth

Berger, Jonah; Rocklage, Matthew D.; Packard, Grant - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 389-408

Persistent link: https://www.econbiz.de/10013397992

Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and emotion on a social messaging line app

Chen, Chih Ping - In: International journal of market research 63 (2021) 2, pp. 236-250

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The effects of cultural differences on social media behaviour

Guftométros, Myron; Guerreiro, João Pedro Silva Martins - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428

Persistent link: https://www.econbiz.de/10012670676

Influence of human emotion expressed through social networks in viral marketing

Amalanathan, Anthoniraj; Anouncia, S. Margret - In: International journal of business information systems : … 26 (2017) 1, pp. 15-32

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The effects of cultural values in word-of-mouth communication

Lam, Desmond; Lee, Alvin; Mizerski, Richard - In: Journal of international marketing 17 (2009) 3, pp. 55-70

Persistent link: https://www.econbiz.de/10003889910

What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan

Frank, Björn; Abulaiti, Gulimire; Enkawa, Takao - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 683-700

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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences

Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116

Persistent link: https://www.econbiz.de/10010244649

Global use and access of social networking web sites : a national culture perspective

Gong, Wen; Stump, Rodney L.; Li, Zhan G. - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 37-55

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How Culture Influences the Perception of Online Consumer Reviews

Rossi, Raffaello - 2018

Online Consumer Reviews (OCRs) developed to an important and influential online-tool over the past years. While previous research focused on OCRs' influence on purchase intention and sales, little attention was paid on how consumers' cultural value orientation might influence the perception of...

Persistent link: https://www.econbiz.de/10012910033

Digital consumer engagement : national cultural differences and cultural tightness

Thompson, Frauke Mattison; Brouthers, Keith D. - In: Journal of international marketing 29 (2021) 4, pp. 22-44

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