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The effect of fake news on anger and negative word-of-mouth : moderating roles of religiosity and conservatism

Wisker, Zazli Lily; McKie, Robert Neil - In: Journal of marketing analytics : JMA 9 (2021) 2, pp. 144-153

Persistent link: https://www.econbiz.de/10012550145

Negative eWOM on social media : role of individual, contextual and social determinants

Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398

Persistent link: https://www.econbiz.de/10012512664

The unintended consequences of attitudinal word-of-mouth drivers

Keiningham, Timothy; Rust, Roland T.; Lariviere, Bart; … - In: Marketing accountability for marketing and …, (pp. 263-276). 2021

Persistent link: https://www.econbiz.de/10012654243

Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective

Liu, Hongfei; Jayawardhena, Chanaka; Osburg, Victoria-Sophie - In: Journal of business research : JBR 132 (2021), pp. 208-220

Persistent link: https://www.econbiz.de/10012581597

Influence of servicescape stimuli on word-of-mouth intentions : an integrated model to indigenous restaurants

Chao, Ren-Fang; Fu, Yi; Liang, Chia-Hsiang - In: International journal of hospitality management 96 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012585695

How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value

Sánchez-Fernández, Raquel; Jiménez-Castillo, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1123-1147

Persistent link: https://www.econbiz.de/10012623856

Anger in consumer reviews : unhelpful but persuasive?

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: MIS quarterly 45 (2021) 3, pp. 1059-1086

Persistent link: https://www.econbiz.de/10012631406

Explaining and predicting helpfulness and funniness of online reviews on the steam platform

Wang, Zhi; Chang, Victor; Horvath, Gergely - In: Journal of global information management 29 (2021) 6, pp. 1-23

Persistent link: https://www.econbiz.de/10012614506

Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising

Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632

Persistent link: https://www.econbiz.de/10012599905

The Impact of External and Internal Negative Feeling on Consumers’ Desire for Revenge and Negative Word of Mouth

Lateef, Sadia; Kamran, Javeria; Waseem Yousuf Zai, Mustafa - 2021

Service failure is a common problem that creates feelings of displeasure and dislike among consumers towards the service. Such feelings trigger negative word of mouth (NWOM) and desire to take revenge due to the anger and regret they feel caused by the service failure. However, there seldom any...

Persistent link: https://www.econbiz.de/10013233523