Hägg, Claes; Scheutz, Curt - In: Journal of Human Resource Costing & Accounting 10 (2006) 1, pp. 4-10
Purpose – The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries. Design/methodology/approach – The theory of Tobin's q is used as a tool in the analysis, which is also based on anecdotal empirical evidence....