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The New York Public Library: A Universe of Knowledge

Spetland, Charles G. - In: Journal of Documentation 58 (2002) 4, pp. 497-498

Persistent link: https://www.econbiz.de/10014854700

Civic Librarianship: Renewing the Social Mission of the Public Library

Intner, Sheila S. - In: Journal of Documentation 58 (2002) 5, pp. 584-602

Persistent link: https://www.econbiz.de/10014854702

Misplaced marketing

Jevons, Colin - In: Journal of Consumer Marketing 17 (2000) 1, pp. 7-8

Asserts that businesses in dominant economies tend not to market internationally but just export what sells in the domestic market. Provides examples of poor international marketing practices that have resulted from ethnocentrism. Suggests that the current strong economies cannot be complacent,...

Persistent link: https://www.econbiz.de/10014848215

US‐Chilean mirrors: shoppers in two countries

Nicholls, J.A.F.; Li, Fuan; Mandokovic, Tomislav; … - In: Journal of Consumer Marketing 17 (2000) 2, pp. 106-119

Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and … foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around … Chile and the USA left their respective malls, at least four‐fifths of each group had made some kind of purchase, whatever …

Persistent link: https://www.econbiz.de/10014848221

Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

Bristow, Dennis N.; Sebastian, Richard J. - In: Journal of Consumer Marketing 18 (2001) 3, pp. 256-275

This study examined several factors related to the brand loyalty exhibited by fans of the Chicago Cubs major league baseball team. A total of 371 patrons of a restaurant located in Wrigleyville were surveyed prior to Cubs games at Wrigley Field. Working from a tripartite model of brand loyalty,...

Persistent link: https://www.econbiz.de/10014848262

An inquiry into the ethical perceptions of sub‐cultural groups in the US: Hispanics versus Anglos

Shepherd, Philip L.; Tsalikis, John; Seaton, Bruce - In: Journal of Consumer Marketing 19 (2002) 2, pp. 130-148

The present study compares the ethical perceptions of three sub‐cultural groups living in the USA – Anglos, strongly …

Persistent link: https://www.econbiz.de/10014848282

Misplaced marketing The social harm of public service advertising

Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 19 (2002) 6, pp. 465-467

largest producer of public service mass communications, campaigns in the USA. Free public service work from anyone is …

Persistent link: https://www.econbiz.de/10014848299

Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Dietz, Janis - In: Journal of Consumer Marketing 20 (2003) 2, pp. 172-173

Persistent link: https://www.econbiz.de/10014848323

Family consumer decision making in Israel: the role of teens and parents

Shoham, Aviv; Dalakas, Vassilis - In: Journal of Consumer Marketing 20 (2003) 3, pp. 238-251

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding …

Persistent link: https://www.econbiz.de/10014848329

Misplaced marketing Misplaced fears of off label prescription drug marketing

Galloway, Chester S. - In: Journal of Consumer Marketing 20 (2003) 6, pp. 513-515

The United State Food and Drug Administration gives approval for prescription drugs that are shown to be safe and effective to treat specific conditions. But once the drug is available, physicians can prescribe it for other “off label” uses, the positive therapeutic side effects that are...

Persistent link: https://www.econbiz.de/10014848349