IJspeert, Ruth; Hernandez-Maskivker, Gilda - In: Journal of Tourism, Heritage & Services Marketing 6 (2020), pp. 12-20
Purpose: Active sport tourism is one of the fastest rising leisure segments. Considering the extensive growth of both the millennial and baby boomers generation in this sector, there are large-scale economic potentials for tourism practitioners. The aim of this study is to explore the...