This article proposes to go beyond the view of consumer religiosity as a stable characteristic. Rather, focusing on minority cultural settings, this research presents religiosity as a mobilized resource or a constraint the consumer faces in purchasing environments. The context preceding the...

Noël, Pâques, l'Epiphanie, la Toussaint, la Saint Nicolas, etc., le marché a depuis longtemps ajusté son offre au rythme des fêtes religieuses catholiques en France et dans bon nombre de pays occidentaux. Pourtant, l'émergence de l'islam comme deuxième religion de France soulève de...

Aim: This paper presents empirical foundations for the study of the effect of goal structure on consumer judgment through lack of personal control. Methods: Three experiments were conducted. Results: Our experiments indicate that mental representation of consumer goal does affect personal...