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Cooper, Robert G. - In: International Marketing Review 11 (1994) 1, pp. 60-76

What are the keys to superior new product performance? Integrates the results of several of NewProd studies of hundreds of new product successes and failures. Identifies the key drivers of new product performance, where “performance” is measured in a variety of ways, including profitability,...

Persistent link: https://www.econbiz.de/10014827667

Comment: The Evolution of Distribution Systems

Savitt, Ronald - In: International Marketing Review 11 (1994) 2, pp. 47-51

Offers a commentary on Mueller and Baron′s Case Note, which had sought to understand changes in distribution systems taking place in Central and Eastern Europe, and particularly in Hungary. Savitt criticizes the authors for disregarding the considerable research into change in distribution...

Persistent link: https://www.econbiz.de/10014827672

Identifying innovative national markets for technical consumer goods

Lynn, Michael; Gelb, Betsy D. - In: International Marketing Review 13 (1996) 6, pp. 43-57

Focuses on population characteristics that appear to make one nation more or less innovative for technical consumer products. Finds three predictors ‐ individualism, uncertainty avoidance and purchasing power ‐ to be related to national levels of new product ownership within Europe....

Persistent link: https://www.econbiz.de/10014827743

A taxonomy of countries based on inventive activity

Leal, Ricardo P.; Powers, Thomas L. - In: International Marketing Review 14 (1997) 6, pp. 445-460

Technological innovation is a major competitive input that directly translates into long‐term competitive advantage …

Persistent link: https://www.econbiz.de/10014827769

Global marketing of leisure software: a case study of Asian countries

Dixon, Gordon; Karboulonis, Peter - In: International Marketing Review 16 (1999) 4/5, pp. 299-313

Addresses issues of innovation in the global marketing of leisure industry software products. A strong marketing base …

Persistent link: https://www.econbiz.de/10014827810

Determinants of National Innovativeness and International Market Segmentation

Lee, Chol - In: International Marketing Review 7 (1990) 5

Prior findings on consumer and organisational innovativeness are extended to the international setting to identify determinants of ational innovativeness. The stepwise regression analysis finds that ational innovativeness can be explained by four variables: GNP per capita, literacy rate, the...

Persistent link: https://www.econbiz.de/10014827984

Measuring innovation capability in exporting firms: the INNOVSCALE

Vicente, Margarida; Abrantes, José Luís; Teixeira, … - In: International Marketing Review 32 (2015) 1, pp. 29-51

Purpose – The development of innovation capability is an important topic for both managers and academics. However …, studies that investigate which elements integrate innovation capability in the context of export market are very scarce … measure innovation capability in exporting firms – the INNOVSCALE. Design/methodology/approach – The study draws on data …

Persistent link: https://www.econbiz.de/10014828447

Experience, resources and export market performance

Ogasavara, Mário Henrique; Boehe, Dirk Michael; Barin … - In: International Marketing Review 33 (2016) 6, pp. 867-893

authors find that innovation and international marketing resources mediate the effect of export experience on export market …

Persistent link: https://www.econbiz.de/10014828482

Robots give rides at Hanover Fair

Kochan, Anna - In: Industrial Robot: An International Journal 29 (2002) 5, pp. 399-403

Reports from the Hanover Fair on new developments in robotic automation, outlines the latest robot hardware and software innovations to be launched on the market, and describes new applications being taken up by industry.

Persistent link: https://www.econbiz.de/10014831590

Industrial applications of automatic manipulation of flexible materials

Saadat, Mozafar; Nan, Ping - In: Industrial Robot: An International Journal 29 (2002) 5, pp. 434-442

Flexible materials are used extensively in a wide range of industrial applications including the manufacture and assembly of garment and footwear products, the packaging industry and aircraft manufacturing. These applications are often extremely labour intensive requiring fast and accurate...

Persistent link: https://www.econbiz.de/10014831597