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Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context-Ad Similarity

Pelsmacker, Patrick De; Geuens, Maggie; Anckaert, Pascal - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 49-62

Persistent link: https://www.econbiz.de/10008118827

Export intensity and the competitive intelligence of exporting companies : evidence from South Africa

Cuyvers, Ludo; Dumont, Michel; Viviers, Wilma; … - In: South African journal of economic and management sciences 11 (2008) 1, pp. 85-97

Persistent link: https://www.econbiz.de/10009057305

Competitive intelligence practices of South African and Belgian exporters

Pelsmacker, Patrick De; Muller, Marie-Luce; Viviers, Wilma - In: Marketing intelligence & planning 23 (2005) 6-7, pp. 606-627

Persistent link: https://www.econbiz.de/10006956493

Competitive intelligence practices of South African and Belgian exporters

Pelsmacker, Patrick De; Muller, Marie-Luce; Viviers, Wilma - In: Marketing intelligence & planning 23 (2005) 6, pp. 606

Persistent link: https://www.econbiz.de/10006958122

Attributes of Environmentally Friendly Consumer Behavior

Roozen, Irene T.M.; Pelsmacker, Patrick De - In: Journal of international consumer marketing 10 (1998) 3, pp. 21-42

Persistent link: https://www.econbiz.de/10007124990

Explaining advertising intensity at the firm level : the belgian case

Pelsmacker, Patrick De; Jegers, Marc; Proost, J. - In: Revue d'Économie Industrielle 60 (1992) 1, pp. 42-52

[eng] On the basis of financial and advertising data on 571 Belgian companies, both consumer goods and producer goods firms, a model has been empirically tested in which advertising intensity at the firm level is defined as a function of profitability, dimension, market share, and the amount of...

Persistent link: https://www.econbiz.de/10008607573