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How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

Persistent link: https://www.econbiz.de/10012492611

Better together? : harnessing the power of brand placement through program sponsorship messages

Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159

Persistent link: https://www.econbiz.de/10011802515

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study

Buzeta, Cristian; De Keyzer, Freya; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 637-671

Persistent link: https://www.econbiz.de/10014551018

The effects of brand placement disclosures in fiction

Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of advertising 51 (2022) 4, pp. 450-468

Persistent link: https://www.econbiz.de/10013362336

Reader and author attitudes towards brand placement in fiction

R. Avramova, Yana; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the review of … 42 (2023) 5, pp. 835-867

Persistent link: https://www.econbiz.de/10014296428

The processing of native advertising compared to banner advertising : an eye-tracking experiment

De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940

Persistent link: https://www.econbiz.de/10014383138

Managerial response strategies to eWOM : a framework and research agenda for webcare

Lopes, Ana Isabel; Dens, Nathalie; Pelsmacker, Patrick de; … - In: Tourism management : research, policies, practice 98 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014304449

How and when personalized advertising leads to brand attitude, click, and WOM intention

De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of advertising 51 (2022) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10013362241

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Lopes, Ana Isabel; Dens, Nathalie; De Pelsmacker, Patrick; … - In: Online Information Review 45 (2020) 1, pp. 1-20

Purpose: This study aims to assess the relative importance of the argument strength, argument sidedness, writing quality, number of arguments, rated review usefulness, summary review rating and number of reviews in determining the perceived usefulness and credibility of an online review....

Persistent link: https://www.econbiz.de/10012413836