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Do less ethical consumers denigrate more ethical consumers? : the effect of willful ignorance on judgments of others
Zane, Daniel M.; Irwin, Julie Richt; Walker Reczek, Rebecca - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10011531084
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Moralapostel nerven
Walker Reczek, Rebecca (interviewee);  … - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 5, pp. 14-16
Persistent link: https://www.econbiz.de/10011535440
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca; Haws, Kelly L.; Summers, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
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Ethical decisions and response mode compatibility : weighting of ehtical attributes in consideration sets formed by excluding versus including product alternatives
Irwin, Julie R.; Walker Reczek, Rebecca - In: Journal of marketing research : JMR 46 (2009) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10003828027
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Commentary: food and food waste : spinning a two-sided coin
Bolton, Lisa E.; Walker Reczek, Rebecca - In: Journal of public policy & marketing 41 (2022) 2, pp. 141-143
Persistent link: https://www.econbiz.de/10013256463
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How do social norms influence parents' food choices for their children? : the role of social comparison and implicit self-theories
Hogreve, Jens; Matta, Shashi; Hettich, Alexander S.; … - In: Journal of retailing 97 (2021) 2, pp. 173-190
Persistent link: https://www.econbiz.de/10012648985