Kim, Dongha; Woo, JongRoul; Shin, Jungwoo; Lee, Jongsu; … - In: Industrial Management & Data Systems 119 (2019) 5, pp. 1089-1103
Purpose: The purpose of this paper is to analyze the relationship between new product diffusion and consumer internet search patterns using big data and to investigate whether such data can be used in forecasting new product diffusion. Design/methodology/approach: This research proposes a new...