Gao, Shang; Krogstie, John; Chen, Zhihao; Zhou, Wenyan - In: International Journal of E-Business Research (IJEBR) 10 (2014) 3, pp. 36-53
Along with the popularity of mobile devices and advances in wireless technology, mobile services have become more and more prevalent. To the best of knowledge, despite the potential importance of lifestyle, little research has been performed on the effect of various lifestyle factors on mobile...