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The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption

Zhou, Shuang; Baek, Eunsoo; Jang, Juyeun - In: Sustainable Luxury : An International Perspective, (pp. 217-292). 2022

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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products

Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

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Understanding East Asian consumers' responses to inclusive beauty products in advertising

Baek, Eunsoo; Lee, Heejung; Oh, Ga-Eun - In: International journal of advertising : the review of … 42 (2023) 5, pp. 868-889

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Let virtual creatures stay virtual : tactics to increase trust in virtual influencers

Qu, Ying; Baek, Eunsoo - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 91-108

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Why do we feel bored with our clothing and where does it end up?

Kwon, Theresa Anna; Choo, Ho Jung; Kim, Youn‐Kyung - In: International Journal of Consumer Studies 44 (2019) 1, pp. 1-13

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Luxury customer value

Choo, Ho Jung; Moon, Heekang; Kim, Hyunsook; Yoon, Namhee - In: Journal of fashion marketing and management 16 (2012) 1, pp. 81-101

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The motivational drivers of fast fashion avoidance

Kim, Hyunsook; Choo, Ho Jung; Yoon, Namhee - In: Journal of fashion marketing and management 17 (2013) 2, pp. 243-260

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Adopters of new food products in India

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Buyer-supplier relationships in Dongdaemun fashion market : relationship quality model

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How Virtual Reality Shopping Experience Enhances Consumer Creativity : The Mediating Role of Perceptual Curiosity

KIM, WOO BIN; CHOO, HO JUNG - 2022

With the rise of a contact-free era, consumers enjoy shopping via Virtual reality (VR) without any physical constraints. The expansion of sensory shopping experience via VR can enrich consumers’ positive emotions and stimulate their imagination and creative thinking. However, there is a lack...

Persistent link: https://www.econbiz.de/10014085769