Cho, Heetae; Lee, Hyun-Woo; Pyun, Do Young - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 2, pp. 276-290
Purpose: The purpose of this paper is to examine the impact of perceived environmental quality of the stadium on fans’ future intentions to attend a game by highlighting the moderating effect of team loyalty. Design/methodology/approach: Using latent moderated structural equations modeling,...