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Managing the innovation legitimacy of the sharing economy

Hwang, Jiyoung - In: International journal of quality innovation 5 (2019) 1, pp. 1-21

Sharing economy has become widespread globally as an innovative service business model. However, some of sharing economy’s socially irresponsible practices have led critics to challenge their legitimacy. Drawing upon legitimacy theory, this research evaluates the legitimacy and corporate...

Persistent link: https://www.econbiz.de/10012210789

The role of emotional aspects in younger consumer-brand relationships

Hwang, Jiyoung; Kandampully, Jay - In: The journal of product & brand management 21 (2012) 2, pp. 98-108

Persistent link: https://www.econbiz.de/10009569992

Mechanism of psychological distress-driven smoking addiction behavior

Hwang, Jiyoung; Yun, Zee-Sun - In: Journal of business research : JBR 68 (2015) 10, pp. 2189-2197

Persistent link: https://www.econbiz.de/10011373090

Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture

Hwang, Jiyoung; Chung, Jae-eun; Jin, Byungho - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 721-744

Persistent link: https://www.econbiz.de/10010229025

Intelligent sensor-based services success : the role of consumer characteristics and information

Hwang, Jiyoung; Good, Linda - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 406-431

Persistent link: https://www.econbiz.de/10010371328

Organic food as self-presentation : the role of psychological motivation in older consumers' purchase intention of organic food

Hwang, Jiyoung - In: Journal of retailing and consumer services 28 (2016), pp. 281-287

Persistent link: https://www.econbiz.de/10011434184

Freedom from ownership : an exploration of access-based consumption

Lawson, Stephanie J.; Gleim, Mark R.; Perren, Rebeca; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2615-2623

Persistent link: https://www.econbiz.de/10011506172

Further exploration of subjective knowledge in the wine sector

Farber Canziani, Bonnie; Hwang, Jiyoung; Byrd, Erick T. - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 246-265

Persistent link: https://www.econbiz.de/10011563754

Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses

Hwang, Jiyoung; Kandampully, Jay - In: The journal of services marketing 29 (2015) 5, pp. 344-353

Persistent link: https://www.econbiz.de/10011387768

The effects of packaging design of private brands on consumers' responses

Hwang, Jiyoung; Kim, Soojin - In: Psychology & marketing 39 (2022) 4, pp. 777-796

Persistent link: https://www.econbiz.de/10013165441