Zailani, Suhaiza; Iranmanesh, Mohammad; Jafarzadeh, Shima; … - In: Journal of Islamic Marketing 11 (2019) 1, pp. 31-49
Purpose: Although the halal orientation strategy (HOS) plays a key role in protecting the halal status of any product, research on the impacts of HOS on the financial performance of halal firms is lacking in the literature. As the main objective of all companies is to maximize their profit,...