Shah, Syed Alamdar Ali; Sukmana, Raditya; Fianto, Bayu Arie - In: Journal of Islamic Marketing 11 (2019) 6, pp. 1671-1689
Purpose: The purpose of this research is to examine the factors that affect brand satisfaction of a Muslim customer who is making purchases from selling outlets on social media. Design/methodology/approach: The study used a new mechanism of sampling for research studies relating to social media...