Prakash, Anand; Jha, Sanjay Kumar; Prasad Mohanty, Rajendra - In: Journal of Strategy and Management 5 (2012) 3, pp. 331-352
Purpose – The purpose of this paper is to propose the idea of linking the use of the Monte Carlo simulation with scenario planning to assist strategy makers in formulating strategy in the face of uncertainty relating to service quality gaps for life insurance business, where discontinuities...