Business researchers have a growing interest in value creation perspectives to firm strategy. The present article provides a novel examination of the financial performance implications of strategic emphases on (i) creating novel consumer value vs. (ii) capturing value. The empirical study...

Although increasingly interested in individual investors' behavior and psychology, finance research has paid little attention to the fact that the same individuals who engage in investment behavior and trading of stocks of certain companies may also engage in other economic behavior, notably in...

Business researchers have begun to pay attention to how an individual's share ownership in a publicly-listed company may influence his/her repeat patronage towards the company's products and services. This article investigates the influence of share ownership on repeat patronage, in conjunction...

Behavioral finance researchers are increasingly interested in the relationship between people's perceptions of companies' products, on one hand, and their decisions to invest in companies' stocks, on the other. The purpose of this article is to examine the influence that individuals' evaluations...

Purpose: Individuals' consumption psychology and investment psychology have been traditionally viewed as rather separate realms. However, researchers have recently begun to imply that an individual's stock ownership in a company may positively influence his/her brand loyalty towards the company....

This conceptual article aims to contribute to the discussion of the role of individuals' perceptions and affective evaluations of companies in their decisions to buy/hold the companies' stocks. Based on psychological finance and marketing literatures, the authors explicate five different ways in...

Purpose: The purpose of the article is to examine the links between individual investors' subjective evaluations of certain companies' products and brands, on one hand, and their willingness and decisions to invest in those companies' stocks, on the other. The authors challenge the traditional...

Although there has been an increasing interest in the links between aesthetics and the market economy, researchers have largely ignored the aesthetics related one class of economic behavior, i.e., individuals' investments. The purpose of this article is to explicate certain roles that aesthetics...

While various strategic business issues related to product design have been explored by academicians and practitioners, one issue has largely been ignored: How do financial markets assess and evaluate companies' product design? The purpose of this article is to examine this issue, especially...

While there has been a growing interest in the role that company affect plays in investment decisions, there have been few empirical examinations of the issue. The specific purpose of this article is to provide empirical evidence of whether an individual investor's affect towards a company...