This paper examines the mediating role of analyst recommendations in the effect of annual IT investment on annual abnormal stock returns. While the influence of IT on stock market value has been studied in prior literature, there is a need to better understand how stock market investors come to...

By linking corporate social performance, advertising, and R&D to firm-idiosyncratic risk, this study finds that firms gain by "doing good." Higher levels of corporate social performance boost firm legitimacy to stakeholders, thus helping to stabilize firm stock prices

Prior research has largely focused on the positive side of customer experience, such as satisfaction. In contrast, this study investigates the negative side of customer experience and tests the harmful impact of consumer negative voice on firms' stock returns. Based on a longitudinal real-world...

Marketing has a tradition in conducting scientific research with cutting-edge techniques developed in management science, such as data envelopment analysis (DEA) (Charnes et al. 1985). Two decades ago, Kamakura, Ratchford, and Agrawal (1988) applied DEA to examine market efficiency and consumer...

Practitioners and scholars have questioned marketing communication's credibility because it has not been linked to firm shareholder value. Using secondary longitudinal data, the authors show that the impact of marketing communication productivity (MCP) on shareholder value is positive and...

To survive and prosper in today's highly competitive environment, firms are increasingly engaging in cooperative alliances with their rivals. However, the impact of these competitor alliances on financial performance is largely unknown. This research examines this issue. Using both survey and...

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in...

This article examines the role of marketing in the context of initial public offerings (IPOs), a neglected issue in the extant literature. The results from a large-scale, cross-industry study indicate that firms' pre-IPO marketing spendings help reduce IPO underpricing and boost IPO trading in...

Over recent years, companies have been increasingly adopting algorithmic decision systems (ADS) to replace humans. In this paper, we focus on how ADS facilitates human managers’ decision making rather than replacing it. Our pilot field experiment shows that ADS generally improves the...

As of the end of May 2020, 44 of the 51 U.S. states and District of Columbia have implemented shelter-in-place (SIP) policies at some point during the initial outbreak of the novel coronavirus. Despite the widespread adoption of SIP policies, empirical researchers are unable to reconcile SIP...