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A review on the state of methodological trends in international marketing literature

Rana, Sudhir; Sharma, Somesh Kumar - In: Journal for global business advancement : JGBA 9 (2016) 1, pp. 90-107

Persistent link: https://www.econbiz.de/10011589752

Advances in management research : innovation and technology

Shrivastava, Avinash K. (ed.); Rana, Sudhir (ed.); … - 2020

"This book covers advancements across business domains in knowledge and informational management. It provides research trends in the fields of management, innovation, and technology, and is comprised of research papers that show applications of IT, analytics, business operations in industry, and...

Persistent link: https://www.econbiz.de/10012101528

Perceived service quality and customer satisfaction : a missing link in Indian banking sector

Nambiar, Bindu K.; Ramanathan, Hareesh N.; Rana, Sudhir; … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012161362

Promoting through consumer nostalgia : a conceptual framework and future research agenda

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; Abu … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 211-249

Persistent link: https://www.econbiz.de/10012423610

A perspective on the positioning of Indian business schools post COVID-19 pandemic

Rana, Sudhir; Anand, Arpan; Prashar, Sanjeev; Haque, … - In: International journal of emerging markets 17 (2022) 2, pp. 353-367

Persistent link: https://www.econbiz.de/10012886377

Editorial: Is South Asia ready for the next universe - metaverse? : arguments and suggestions for further research

Rana, Sudhir; Udunuwara, Maduka; Dewasiri, Narayanage … - In: South Asian journal of marketing 3 (2022) 2, pp. 77-81

Persistent link: https://www.econbiz.de/10014225889

Mediating role of manufacturing strategy in the competitive strategy and firm performance : evidence from SMEs

Kharub, Manjeet; Mor, Rahul S.; Rana, Sudhir - In: Benchmarking : an international journal 29 (2022) 10, pp. 3275-3301

Persistent link: https://www.econbiz.de/10014231756

Emerging trends in decision sciences and businessoperations

Shrivastava, Avinash Kumar (ed.); Rana, Sudhir (ed.) - 2023

List of Figures. List of Tables. List of Contributors 1. Building Competitive Supply Chains: A way through Supply Chain Resilience 2. Dynamic Capability, Innovation Capability and Business Process Agility: Moderating Impact of Environmental Turbulence 3. Inventory Management Practice and...

Persistent link: https://www.econbiz.de/10014022499

Promotional Practices and Perspectives from Emerging Markets

Rana, Sudhir - 2022

Persistent link: https://www.econbiz.de/10014023328

Editorial : theory building in marketing: rationalizing South Asian perspective

Dewasiri, N. J.; Rana, Sudhir; Kashif, Muhammad - In: South Asian journal of marketing 2 (2021) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10013339285