Similar Search Results

Editorial : demystifying research culture in universities

Kashif, Muhammad; Dewasiri, N. J.; Rana, Sudhir; … - In: South Asian journal of marketing 3 (2022) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10013341494

The transversal of nostalgia from psychology to marketing : what does it portend for future research?

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; … - In: International journal of organizational analysis 30 (2022) 4, pp. 899-932

Persistent link: https://www.econbiz.de/10013364391

Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka : a holistic approach of both customers' and retailers' perspectives

Jayarathne, P. G. S. Amila; Chathuranga, B. T. K.; … - In: South Asian journal of marketing 4 (2023) 1, pp. 51-73

Purpose - This study aims to investigate the motives of mobile payment adoption from both customers’ and retailers’ perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts....

Persistent link: https://www.econbiz.de/10014285434

How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase

Rana, Sudhir; Bag, Sudin; Ghosal, Indrajit; Prasad, Bikram - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1168-1197

Persistent link: https://www.econbiz.de/10014369758

Future of marketing after disruptions and uncertainties : physical, digital, or phygital?

Mishra, Vinaytosh; Rana, Sudhir - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 31-40). 2023

Persistent link: https://www.econbiz.de/10014338916

#BoycottLaalSinghChaddha : failure to leverage Twitter

Parashar, Archana; Rana, Sudhir; Prashar, Sanjeev - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 135-145). 2023

Persistent link: https://www.econbiz.de/10014338929

How phygital customers' experience transforms the retail banking sector? : Examining customer engagement and patronage intentions

Kumar, Jitender; Rana, Sudhir; Rani, Garima; Rani, Vinki - In: Competitiveness review : CR 34 (2024) 1, pp. 92-106

Persistent link: https://www.econbiz.de/10014485368

An EEG-based neuro-recommendation system for improving consumer purchase experience

Panda, Debadrita; Chakladar, Debashis Das; Rana, Sudhir; … - In: Journal of consumer behaviour 23 (2024) 1, pp. 61-75

Persistent link: https://www.econbiz.de/10014468170

Advancing methodologies of conducting literature review in management domain

Rana, Sudhir (ed.); Singh, Jagroop (ed.); … - 2024 - First edition

Giving new insight into the theories behind management literature reviews, Advancing Methodologies of Conducting Literature Review in Management Domain explores a range of novel ideas on how to plan, organize, synthesize, and present the results from previous literature from across management...

Persistent link: https://www.econbiz.de/10014450445

Employee's performance and Kaizen events' success : does supervisor behaviour play a moderating role?

Kharub, Manjeet; Gupta, Himanshu; Rana, Sudhir; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2336-2366

Persistent link: https://www.econbiz.de/10014457692