Purpose Although qualitative methods have now gained a stronger foothold in International Business (IB) research, they remain under-researched, especially regarding how researchers can overcome obstacles created when interviewers exhibit ‘multiculturality’ during international field research...

Purpose – In recognizing that we have different modes of listening, just as there are different ways of talking, the purpose of this paper is to explore how a greater awareness of listening can be a resource during fieldwork. Design/methodology/approach – The paper uses a collaborative study...