Giordano opened its first retail store in Hong Kong in 1981 and started to expand to Taiwan with the entry mode of joint venture. In 1985, it expanded to Singapore. China, Hong Kong, Singapore, and Taiwan are the four key markets of its international expansion. To ensure its successfully...

Economists take preferences as given. This paper analyzes the choice by an individual of her preferences, her attitude towards wealth in particular. Evidence that one?s attitude towards wealth may affect utility and that people can, at least to some extent and at some costs, choose their...

As supported by commonsense and substantial evidence (discussed in Sections 1 and 2), one's attitude toward wealth may affect utility and people can, at least to some extent and at some costs, choose their attitudes. Using a very simple model of attitude choice (Section 3) and analysing the...