Hoegl, Martin; Weiss, Matthias; Gibbert, Michael; … - In: Strategy & Leadership 37 (2009) 5, pp. 40-41
Purpose – This case aims to look at a small start‐up car maker called Loremo, Inc. in Marl, Germany, that hopes to thrive by challenging resource constraints with bold innovation. Design/methodology/approach – The authors found Loremo as part of their five‐year long study looking at how...