We examine key aspects of data quality for online behavioral research between selected platforms (Amazon Mechanical Turk, CloudResearch and Prolific) and panels (Qualtrics and Dynata). To identify the key aspects of data quality, we first engaged with the behavioral research community to...

Native advertising of online content, such as articles embedded within news websites, is a covert attempt by marketers to affect consumer attitudes and behavior. Because such marketing can have detrimental consequences for consumers, regulators worldwide have begun mandating that disclosures...

Some products and services (e.g., toll roads, Internet speed, electronics, etc.) offer consumers higher operating speeds that save time for completing a task (e.g., a journey or downloading files on the Internet). Consumers interested in such products have to judge the benefit of obtaining a...

The success of Amazon Mechanical Turk (MTurk) as an online research platform has come at a price: MTurk exhibits slowing rates of population replenishment, and growing participants’ non-naivety. Recently, a number of alternative platforms have emerged, offering capabilities similar to MTurk...

Privacy decision making has been examined from various perspectives. A dominant “normative” perspective has focused on rational processes by which consumers with stable preferences for privacy weigh the expected benefits of privacy choices against their potential costs. More recently, an...

People make systematic and predictable mistakes regarding estimations of average speed and journey time. In addition, people have been shown to commit a time-saving bias by underestimating the time that can be saved when increasing from a low speed and overestimating the time that can be saved...

When asked to mentally simulate coin tosses, people generate sequences which differ systematically from those generated by fair coins. It has been rarely noted that this divergence is apparent already in the very first mental toss. Analysis of several existing data sets reveals that about 80% of...