Stanciu, Silvius; Virlãnutã, Florina Oana; Vochin, … - In: Amfiteatru Economic Journal 21 (2019) Special Issue No. 13, pp. 778-794
The development of the fast-moving consumer goods market in Romania, disputed by European companies specialized in retail, is a spectacular phenomenon, which exceeded the forecasts of the specialists and the expectations of the investors. European integration and adherence to Western security...