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a model with two competing supply chains each consisting of a manufacturer and a supplier. The manufacturers compete in … supplier and the manufacturer jointly in each supply chain in two vertical R&D consortia. We find that as compared to …
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, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives … retail, specialized retail, specialized wholesale, gastronomy). Five main strategy dimensions emerged: (1) the cost … leadership and cost focus strategy, (2) the differentiation and differentiation focus strategy, (3) collaboration among producers …
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