Richter, Barbara; Hanf, Jon - In: Wine Economics and Policy 9 (2020) 2, pp. 83-98
, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives … retail, specialized retail, specialized wholesale, gastronomy). Five main strategy dimensions emerged: (1) the cost … leadership and cost focus strategy, (2) the differentiation and differentiation focus strategy, (3) collaboration among producers …