Setyawan, Anton Agus; Mudhofar, Fairuz; Arum, Yasinta; … - In: Organizations and markets in emerging economies 13 (2022) 2/26, pp. 317-335
Hunt (1994). This framework is based on trust and commitment as the two key mediating variables. The study surveyed 250 SME … findings showed that trust and commitment to business partnerships mediate the effect of influence strategy on loyalty to …