Block, Jorn H.; Henkel, Joachim; Schweisfurth, Tim; … - 2015
-manufacturer diversification; and we link user innovation and corporate strategy by showing how user innovation can affect the boundaries of … diversification of a user firm into an upstream industry supplying capital goods, and subsequent coexistence of user and manufacturing … units. Such coexistence creates synergies regarding innovation, marketing, and financials. It enables the manufacturing unit …