Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: International Marketing Review 34 (2017) 4, pp. 559-578
Purpose Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically differs across countries. Whilst market share in some developed economies...