Purpose – The paper reports on an exploratory study aimed at analysing a series of independent variables derived from international industrial marketing and channel management literature. Design/methodology/approach – The respondents represent a number of dyadic business‐to‐business...

Purpose – The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries. Design/methodology/approach...

Purpose – The purpose of this research is to differentiate and examine how country image (cognitive and affective image) has different impacts on product judgment and purchase intention in rational versus experiential purchases. Design/methodology/approach – A large-scale survey involving...