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How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra; Rawat, Sandeep - 2021
Persistent link: https://www.econbiz.de/10012650949
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Why do consumers buy green apparel? : the role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
Sadiq, Mohd; Bharti, Kumkum; Adil, Mohd; Singh, Ramendra - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648931
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An exploratory investigation into the hierarchical linkages between salespersons' sales call activities and customers' psychosocial benefits and terminal values
Singh, Ramendra - In: Journal of Indian business research 3 (2011) 2, pp. 103-116
Persistent link: https://www.econbiz.de/10009315750
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Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra; Shinde, Rajesh; Bakshi, Madhupa - 2019
Persistent link: https://www.econbiz.de/10012105331
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359
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Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India
Singh, Ramendra - In: Decision 45 (2018) 3, pp. 259-269
Persistent link: https://www.econbiz.de/10011951031