Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: Journal of business market management : JBM 7 (2014) 3, pp. 380-405
Industrial companies face the particular challenge of developing new products and services in traditionally goods … profitability growth, whereas the profitability of an average industrial company remains unaffected by its service innovation … activities, pointing to the challenge of managing the costs of service innovation in goods-centered environments. A moderation …