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Consumer behaviour
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Hulland, John
78
Houston, Mark B.
65
Hennig-Thurau, Thorsten
12
Bettencourt, Lance A.
9
Nenkov, Gergana Y.
9
Houston, Mark
7
Palmatier, Robert W.
7
Sarkees, Matthew
7
Gopalakrishna, Srinath
6
John Hulland
6
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5
Morrin, Maureen
5
Suh, Taewon
5
Swaminathan, Vanitha
5
Blocker, Christopher P.
4
Christofi, Michael
4
Flint, Daniel J.
4
Inman, J. Jeffrey
4
Obeng, Efua
4
Smith, Keith Marion
4
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4
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3
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3
Chatterjee, Rabikar
3
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3
Haws, Kelly L.
3
Jiang, Baojun
3
Kurt, Didem
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Lamberton, Cait
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Sleep, Stefan
3
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Enhancing knowledge development in marketing ; Vol. 21
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International Marketing Review Ser.
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International journal of arts management
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ECONIS (ZBW)
91
OLC EcoSci
36
RePEc
13
BASE
7
Other ZBW resources
3
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1
To boldly go... : editorial
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012819724
Saved in:
2
The importance of behavioral outcomes
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 437-440
Persistent link: https://www.econbiz.de/10012548038
Saved in:
3
Special issue: generalizations in marketing : systematic reviews and meta-analyses
Hulland, John
(
ed.
);
Houston, Mark B.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012290980
Saved in:
4
Introduction to the business model innovations in emerging markets special issue
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 813-814
Persistent link: https://www.econbiz.de/10012301265
Saved in:
5
Reviewers as developmental coaches : editorial
Houston, Mark B.
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012434064
Saved in:
6
Four facets of rigor
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 570-573
Persistent link: https://www.econbiz.de/10012107240
Saved in:
7
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
8
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
9
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
10
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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