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9
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ECONIS (ZBW)
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51
Domain-relevant commitment and individual technical innovation performance
Bettencourt, Lance A.
;
Bond, Edward U.
;
Cole, Michael S.
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011684870
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52
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
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53
Innovation & sustainability in marketing : Summer Marketing Academic Conference 2017 : AMA educators proceedings volume 287 : San Francisco, California, USA, 4 - 6 August 2017
Haws, Kelly L.
(
ed.
);
Houston, Mark B.
(
ed.
); …
-
Summer AMA Conference <2017, San Francisco, Calif.>
-
2017
Persistent link: https://www.econbiz.de/10011811488
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54
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
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55
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
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56
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Palmatier, Robert W.
;
Gopalakrishna, Srinath
;
Houston, …
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
5
,
pp. 477-493
Persistent link: https://www.econbiz.de/10007376825
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57
The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Hennig-Thurau, Thorsten
;
Houston, Mark B.
;
Walsh, Gianfranco
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10007278678
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58
Self-Relevance and Purchase Goals: Mapping a Consumer Decision
Houston, Mark B.
;
Walker, Beth A.
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10006153830
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59
A Reexamination of the Motives and Gains in Joint Ventures
Johnson, Shane A.
;
Houston, Mark B.
- In:
Journal of financial and quantitative analysis : JFQA
35
(
2000
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10006698425
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60
Assessing the validity of secondary data proxies for marketing constructs
Houston, Mark B.
- In:
Journal of business research : JBR
57
(
2004
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10006719098
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