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Return on investment
1,315
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804
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389
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268
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113
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111
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78
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77
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68
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Phillips, Jack J.
43
Phillips, Patricia Pulliam
32
Nilssen, Tore
21
Sørgard, Lars
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Bellman, Steven
18
Kind, Hans Jarle
18
Magni, Carlo Alberto
16
Wilbur, Kenneth C.
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Varan, Duane
14
Pelsmacker, Patrick de
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Grossman, Michael
11
Abdulai, Awudu
10
Almeida, Rita
10
Kleemann, Linda
10
McNulty, Yvonne
10
Carneiro, Pedro
9
Psacharopoulos, George
9
Udry, Christopher
9
Nagel, Stefan
8
Taylor, Alan M.
8
Valletti, Tommaso M.
8
Bakir, Aysen
7
Cantoni, Davide
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Jordà, Òscar
7
Knoll, Katharina
7
Koutroumpis, Pantelis
7
Kuvshinov, Dmitry
7
Martin, Ian
7
Perrey, Jesko
7
Schmidtke, Richard
7
Schularick, Moritz
7
Sonnac, Nathalie
7
Wada, Roy
7
Ahlfeldt, Gabriel M.
6
Bursztyn, Leonardo
6
Chesnes, Matthew
6
Farris, Paul W.
6
Jeong, Yongick
6
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Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
2
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Nomos Verlagsgesellschaft
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Springer Fachmedien Wiesbaden
2
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1
Accenture
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Agricultural and Applied Economics Association - AAEA
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Avrim Lazar and Associates
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BLM-Symposion Medienrecht <15., 2015, München>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
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1
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1
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1
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1
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Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
Managerial Finance
25
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
Journal of marketing communications
18
Journal of promotion management : JPM
16
The journal of media economics
15
Industrial and Commercial Training
14
ROI in action casebook
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
13
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
10
Strategic Direction
10
IMF Staff Country Reports
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Property Investment & Finance
8
Journal of business research : JBR
8
Journal of marketing
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
Human Resource Management International Digest
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Economic Studies
6
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ECONIS (ZBW)
1,949
Other ZBW resources
176
RePEc
142
USB Cologne (EcoSocSci)
65
EconStor
40
BASE
21
USB Cologne (business full texts)
6
OLC EcoSci
3
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171
Return on marketing investments in B2B customer relationships : a decision-making and optimization approach
Streukens, Sandra
;
Hoesel, Stan van
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 149-161
Persistent link: https://www.econbiz.de/10008907880
Saved in:
172
Do spillovers matter when estimating private returns to R&D?
Eberhardt, Markus
;
Helmers, Christian
;
Strauß, Hubert
-
2010
-
Draft: 14th February 2010
Persistent link: https://www.econbiz.de/10008908089
Saved in:
173
Weniger Risiko und mehr Diversifikation durch Portfoliobildung mit Absolute Return-Konzepten
Zimmerer, Thomas
- In:
Corporate finance / Biz
2
(
2011
)
2
,
pp. 74-85
Persistent link: https://www.econbiz.de/10008908842
Saved in:
174
Measuring the return of quality investments
Coelho, Pedro S.
;
Vilares, Manuel J.
- In:
Total quality management & business excellence : an …
21
(
2010
)
1/2
,
pp. 21-42
Persistent link: https://www.econbiz.de/10003957147
Saved in:
175
Economic growth with bubbles
Martin, Alberto
;
Ventura, Jaume
-
2010
Persistent link: https://www.econbiz.de/10003958882
Saved in:
176
Leverage, liquidity and IPO long-run performance : evidence from Taiwan IPO markets
Chen, Anlin
;
Chen, Li-wei
;
Kao, Lanfeng
- In:
International journal of accounting and information …
18
(
2010
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10003959301
Saved in:
177
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
178
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
179
Marketing mix modelling and return on investment
Cain, Peter M.
- In:
Integrated brand marketing and measuring returns
,
(pp. 94-130)
.
2010
Persistent link: https://www.econbiz.de/10003988783
Saved in:
180
The secret of successful integrated communication : integrated teams and ROI
Walsh, Kelly
- In:
Integrated brand marketing and measuring returns
,
(pp. 131-143)
.
2010
Persistent link: https://www.econbiz.de/10003988787
Saved in:
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