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Return on investment
1,315
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1,225
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807
Television advertising
804
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389
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382
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268
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164
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153
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135
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113
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111
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104
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104
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91
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88
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86
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85
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78
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77
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73
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68
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68
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894
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88
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Phillips, Jack J.
43
Phillips, Patricia Pulliam
32
Nilssen, Tore
21
Sørgard, Lars
20
Bellman, Steven
18
Kind, Hans Jarle
18
Magni, Carlo Alberto
16
Wilbur, Kenneth C.
15
Varan, Duane
14
Pelsmacker, Patrick de
13
Grossman, Michael
11
Abdulai, Awudu
10
Almeida, Rita
10
Kleemann, Linda
10
McNulty, Yvonne
10
Carneiro, Pedro
9
Psacharopoulos, George
9
Udry, Christopher
9
Nagel, Stefan
8
Taylor, Alan M.
8
Valletti, Tommaso M.
8
Bakir, Aysen
7
Cantoni, Davide
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Jordà, Òscar
7
Knoll, Katharina
7
Koutroumpis, Pantelis
7
Kuvshinov, Dmitry
7
Martin, Ian
7
Perrey, Jesko
7
Schmidtke, Richard
7
Schularick, Moritz
7
Sonnac, Nathalie
7
Wada, Roy
7
Ahlfeldt, Gabriel M.
6
Bursztyn, Leonardo
6
Chesnes, Matthew
6
Farris, Paul W.
6
Jeong, Yongick
6
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International Monetary Fund (IMF)
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Tilburg University, Center for Economic Research
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Universitetet i Oslo / Økonomisk institutt
3
Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
2
Institut für Weltwirtschaft (IfW)
2
MASTER CONSULTORES
2
Nomos Verlagsgesellschaft
2
Springer Fachmedien Wiesbaden
2
Weltwirtschaftsforum
2
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Accenture
1
Agricultural and Applied Economics Association - AAEA
1
American Management Association / Finance Division
1
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Center for Agricultural and Rural Development (CARD), Iowa State University
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1
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1
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1
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1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
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1
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1
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1
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1
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1
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1
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1
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1
IGI Global
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Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
Managerial Finance
25
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
Journal of marketing communications
18
Journal of promotion management : JPM
16
The journal of media economics
15
Industrial and Commercial Training
14
ROI in action casebook
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
13
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
10
Strategic Direction
10
IMF Staff Country Reports
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Property Investment & Finance
8
Journal of business research : JBR
8
Journal of marketing
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
Human Resource Management International Digest
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Economic Studies
6
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ECONIS (ZBW)
1,949
Other ZBW resources
176
RePEc
142
USB Cologne (EcoSocSci)
65
EconStor
40
BASE
21
USB Cologne (business full texts)
6
OLC EcoSci
3
ArchiDok
1
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211
Forecasting ROI in a performance improvement training program : a healthcare organization
Carpenter, Bonnie L.
- In:
ROI in action casebook
,
(pp. 259-286)
.
2008
Persistent link: https://www.econbiz.de/10003691812
Saved in:
212
Measuring ROI in negotiations skills training : a mortgage company
Kerekes, Kendall
;
Coumbe, Kelly
;
Ruggiero, John
; …
- In:
ROI in action casebook
,
(pp. 287-316)
.
2008
Persistent link: https://www.econbiz.de/10003691823
Saved in:
213
Measuring ROI in manage by fact (MBF) training : an automotive wheels manufacturing company
Nyaude, Alaster
- In:
ROI in action casebook
,
(pp. 317-334)
.
2008
Persistent link: https://www.econbiz.de/10003691824
Saved in:
214
Measuring ROI in an employee retraining program : a global copper mining and manufacturing company
Faune Hormazabal, Christian
;
Mardones Coronado, Marcelo
; …
- In:
ROI in action casebook
,
(pp. 335-350)
.
2008
Persistent link: https://www.econbiz.de/10003691831
Saved in:
215
Return on Investment des IKT-Einsatzes in Contact Centern
Erat, Andreas
-
2005
Persistent link: https://www.econbiz.de/10003693709
Saved in:
216
Konsequentes Brand Equity Management für mehr Effektivität in der Markenkommunikation
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 367-382)
.
2008
Persistent link: https://www.econbiz.de/10003694407
Saved in:
217
Income shifting and corporate taxation: the role of cross-border intrafirm transfers
Olibe, Kingsley O.
;
Rezaee, Zabihollah
- In:
Review of accounting & finance
7
(
2008
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003698584
Saved in:
218
Does the information technologies sector promise more profit for the investors? : counter evidence from Turkish capital markets
Özün, Alper
- In:
Yapı Kredı economic review : quarterly publ. of …
18
(
2007
)
2
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003701133
Saved in:
219
Humankapitalbewertung und opportunistische Interpretationsstrategien
Pietsch, Gotthard
- In:
Controlling : Zeitschrift für erfolgsorientierte …
20
(
2008
)
3
,
pp. 131-137
Persistent link: https://www.econbiz.de/10003665269
Saved in:
220
The market failure for student loans
Carver, Andrew B.
- In:
The journal of private enterprise
23
(
2007/08
)
1
,
pp. 101-115
Persistent link: https://www.econbiz.de/10003674477
Saved in:
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