The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one of the components of...

The monograph examines the current problems of state policy of import substitution in the current conditions of the post-industrial economy. The essence and generalized theoretical approaches to the genesis of theories of import regulation in open economies have been revealed, the tools of state...

Scientific research is devoted to current problems of the influence of globalization on changes in the international movement of production factors in the 21st century. Considerable attention is focused on the economic, legal and institutional aspects of the transformation of the international...

At present, the global community uses a variety of indicators to assess the national brand and determine the country’s position relative to others’: Brand Finance’s Country Brand Index, FutureBrand’s Country Brand Index, Anholt’s Nation Brands Index, Bloom Consulting’s Country Brand...