Xu, Yueqiang; Kemppainen, Laura; Ahokangas, Petri; … - In: Journal of business models : JOBM 8 (2020) 2, pp. 92-100
Business model literature has been focused on value co-creation and co-capture logic in understanding business models in the ecosystem. To understand the "Ex Ante" source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent and construct...