model of royalty calculation. It is demonstrated that a franchisee may wish to acquire the franchise even if the franchisor … franchising because the benefits received by a licensee and a franchisee are different. It is proposed that the risk reduction … generated by the franchisor’s effective technologies and the managerial support given to a franchisee also be included in the …

models of royalty rate calculation developed for licensing should not be applied to franchising as benefits received by … licensee and franchisee are different. It is proposed to include in the model of royalty calculation the risk reduction … generated by franchisor¡¯s effective technologies and managerial support that are given to franchisee. It is demonstrated that …

The franchising sector demands a high level of assurance and commitment. This is because creating entrepreneurial value … is at the core of any franchising strategy. However, little is understood about what causes franchised businesses … success factors in franchising business firms. The characteristics of franchisors and franchisees that can contribute to the …

: product and service innovation, franchisor-franchisee tolerance, and government support. This study contributes to obtaining a …Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and …'s brand name and a ready-made business operation, or existing entrepreneurs who want to franchise their firms. Franchising a …

Considering the great importance of franchising for economic development at the global level, the research of this … franchising, this area is still insufficiently researched, especially in the Republic of Serbia. One of the biggest problems in … the field of franchising in the Republic of Serbia is insufficient information about franchising as a business concept and …

: product and service innovation, franchisor-franchisee tolerance, and government support. This study contributes to obtaining a …Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and …'s brand name and a ready-made business operation, or existing entrepreneurs who want to franchise their firms. Franchising a …