B. Rinaldo, Shannon; F. Duhan, Dale; Trela, Brent; Dodd, Tim - In: International Journal of Wine Business Research 26 (2014) 3, pp. 208-223
Purpose – Wine tasting is an integral method for engaging consumers. Producers go to great lengths to educate consumers on evaluating quality based on taste and aroma. Understanding the sensory and perceptual processes of wine tasting may offer insight into how consumers at different levels of...