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The purpose of this study is to reconstruct and develop a more comprehensive competitive advantage concept model by combining the variables of spiritual marketing, innovation culture, quality of work life, and rewards for the tourism industry’s Small and Medium-Sized Enterprises (SMEs) in East...
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equation modelling (SEM). The research model was established based on the entrepreneurship event model (EEM), the theory of … entrepreneurship through a new lens combined of the entrepreneurship event model (EEM), the theory of planned behaviour (TPB), and the …
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engaging in academic entrepreneurship (university spin-offs) -- Integrating Social Media Marketing on Branding Local … Gastronomic Entrepreneurship -- The role of motivation and academic preparation for the students’ entrepreneurial potential … motivation and destination characteristics as drivers of tourism entrepreneurship: insights from the Central Region of Portugal …
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