Hermawati, Adya; Anam, Choirul; Suwarta, Suwarta; … - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17
The purpose of this study is to reconstruct and develop a more comprehensive competitive advantage concept model by combining the variables of spiritual marketing, innovation culture, quality of work life, and rewards for the tourism industry’s Small and Medium-Sized Enterprises (SMEs) in East...