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Value co-creation in knowledge intensive business services : a dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena; Jaakkola, Elina - In: Industrial marketing management : the international … 41 (2012) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10009513229
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Supply chain networks and service-dominant logic : suggestions for future research
Tokman, Mert; Beitelspacher, Lauren Skinner - In: International journal of physical distribution & … 41 (2011) 7, pp. 717-726
Persistent link: https://www.econbiz.de/10009384197
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Introduction to service-dominant logic : from propositions to practice
Ballantyne, David; Williamson, John; Aitken, Robert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 179-180
Persistent link: https://www.econbiz.de/10008934080
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.; Storbacka, Kaj - In: Marketing theory 14 (2014) 3, pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
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The service-dominant logic of marketing and marketing ethics
Williams, John; Aitken, Robert - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 439-454
Persistent link: https://www.econbiz.de/10009300632
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The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019
Persistent link: https://www.econbiz.de/10013163406
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru; Koskela-Huotari, Kaisa; Vargo, … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196